Ruzuku vs Kajabi: Complete Guide
Kajabi is powerful but expensive — and built for marketers, not teachers. Here's how Ruzuku compares for course creators who prioritize the learning experience.
Comparing teaching-focused simplicity vs. marketing-focused complexity.
What's in This Guide
A complete comparison to help you choose between Ruzuku and Kajabi.
What's in This Guide
A complete comparison to help you choose between Ruzuku and Kajabi.
Platform Overview
Understanding who each platform is built for helps you make the right choice.
Kajabi
All-in-one marketing platform with courses
Ideal for:
- Entrepreneurs who want email marketing + courses in one
- Creators building complex sales funnels
- Those who need a full marketing automation suite
- Businesses with bigger budgets ($149-399/mo)
Strengths:
- Powerful email marketing built-in
- Sales funnels and landing pages
- Comprehensive marketing automation
- Branded mobile app (Pro plan)
Limitations:
- Expensive ($149-399/mo)
- Product and contact limits on all plans
- No student tech support included
- Can be overkill for course-focused creators
Ruzuku
Built specifically for exceptional learning
Ideal for:
- Coaches focused on student transformation
- Educators who prioritize learning outcomes
- Those who want simplicity over marketing complexity
- Creators who prefer separate, best-of-breed tools
Strengths:
- Purpose-built for learning experiences
- Unlimited courses and students
- Student tech support included
- Half the price of comparable plans
Limitations:
- Basic email capabilities (use external tools)
- No built-in sales funnels
- Fewer marketing automation features
- No branded mobile app
Feature-by-Feature Comparison
Click any feature to learn why it matters for your course business.
Pricing & Limits
Course & Learning Features
Marketing Features
Support
Platform Focus
Why Course Creators Choose Ruzuku
The key differences that make Ruzuku the better choice for creators who prioritize teaching.
Built for Discussion & Community
Kajabi is a marketing machine — funnels, email, automation. Ruzuku is built around the learning experience, with rich threaded discussions and peer interaction woven into every course.
Real transformation happens through conversation and community, not just content delivery.
Radically Easy to Use
Kajabi's all-in-one approach means dozens of features to configure. Ruzuku is focused and intuitive — launch your first course in days, not weeks.
No complex funnels to build, no marketing automation to learn. Just you and your students.
We Support Your Students Too
Kajabi's all-in-one approach doesn't include helping YOUR students. When they hit a tech snag, Ruzuku's team helps them directly.
Your students get help in hours, not days — and you save time every week.
"Ruzuku is a dream to use. This was the best business decision I have made to date."
Deb Porter
Course Creator, Hearing Out Life Drama
Which Platform is Right for You?
An honest guide to help you choose the best platform for your specific needs.
Choose Kajabi If...
Kajabi makes sense if you need a complete marketing platform and have the budget for it.
Best if you need:
- Email marketing is central to your business
- You need advanced sales funnels
- You want everything in one platform (and will use it)
- Your budget supports $149-399/month
Choose Ruzuku If...
Ruzuku is the better choice if you're focused on creating exceptional courses, not complex marketing.
Best if you want:
- Student transformation is your priority
- You prefer best-of-breed tools over all-in-one
- Budget matters and you want unlimited growth
- Student tech support being included is valuable
- You want simplicity over marketing complexity
The Bottom Line
Both platforms help you create and sell courses. Kajabi is the better choice if email marketing and sales funnels are central to your strategy and you have the budget for it. Ruzuku is the better choice if you want a simpler, teaching-focused platform at half the price with unlimited courses and students.
Frequently Asked Questions
Common questions about switching from Kajabi to Ruzuku.